(The Tennessean)
by Bonna Johnson
02/21/2010
There’s an old joke in Nashville that asks: How do you get the attention of a singer-songwriter?
The answer: Just yell, “Waiter!”
As it turns out, singer-songwriters are bankers, lawyers and computer geeks, too.
And, at a time of layoffs and salary freezes in the workplace, an unconventional way to boost morale, have fun and get the mailroom clerk singing harmony with the CEO has emerged: Put a company band together.
Do it in Nashville, and be prepared to be blown away by the level of musicianship, said Rod Essig, who books the likes of Tim McGraw, Reba McEntire and other country music elite as lead agent at Creative Artists Agency in Nashville.
For the second year, he’ll be one of the judges for the Music City Corporate Band Challenge, which will hold preliminary rounds at Music Row-area bars next week. The winner, to be named during the finals on March 14, will get to perform at the CMA Music Festival this June.
“If somebody stood out, I would pursue them and a record company would pursue them,” Essig said. “You’re always looking for the next person to be the next big star,
wherever they come from.”
Indeed, last year’s winner, a band called Transit made up of Metro Transit Authority employees, ended up recording two songs produced by rocker Jack White and released them on his Third Man Records label.
“We are Music City, and we have a higher level of talent here,” said Connie Valentine, CEO of the Arts and Business Council of Greater Nashville, which is sponsoring the 2-year-old contest, though she does stress the fun aspect of the band challenge over the competition.
In another corporate band contest last year, this one put on by Fortune magazine, a band from Franklin-based Healthways took top honors at the national level, beating out bands from Iowa, Utah, Mississippi and California, as well as a band from St. Jude’s Children’s Hospital in Memphis.
“There are so many talented people in this town,” said Tammy Genovese, former CEO of the Country Music Association and a judge for Music City Corporate Band Challenge last year. “They’re working day jobs, but their heart and soul is in music. They came here wanting to be singers and songwriters and musicians.”
Some have worked professionally on Music Row. Others have classical music training. Still others came to Nashville in search of stardom.
“The level of musicianship makes it uniquely Nashville,” Essig said. “There is not this depth of musicianship in other cities. It doesn’t exist.”
Only in Nashville could you join a garage band and end up playing with Barbara Mandrell’s steel guitar player.
“I’m kind of pumped to be onstage with him,” said Chad Grant, a system engineer with MacAuthority. He’s the leader of the company band Full Tilt Mac, which includes Mike Jones, who started working in sales and service at the computer store in 1997 after playing 23 years for the singer.
Executives rock
Avenue Bank’s corporate band, The Hummingbirds, placed second place in last year’s inaugural contest and is competing again this year.
Among members are guitar-wielding company CEO Ron Samuels and a chief financial officer, Barb Zipperian, who sings. Also in the band is bass player Holli Ewing, who works in private banking services, and with her sisters performs as part of the Sullivan Sisters, a band that has served as one of the rotating house bands at the Wildhorse Saloon and won the local Nashville Colgate Country Showdown contest.
“What’s cool is not just the camaraderie and fun of it, but we have literally found an identity in our own style,” said band leader Ron Cox, senior vice president and head of the bank’s entertainment division. Cox is also a professional musician who played banjo for Conway Twitty, Mandrell and others and was a staff writer at Curb Publishing.
Christen Wright, 23, has dreamed of breaking into the music business and, as one of the vocalists for her law firm’s band, is thrilled she’ll get to sing in front of some Music Row bigwigs.
“I can’t remember a time when I wasn’t singing or playing the piano,” said Wright, a human resources assistant at Bradley Arant Boult Cummings.
The band, called 1600 Division in a nod to the firm’s location, includes the law firm’s managing partner Robert Wood, a few other lawyers and administrative staffers. “When we’re all singing and playing music together, there is no totem pole or hierarchy,” Wright said.
“You have all these serious people, and you’re jamming out with them and seeing them outside of a business suit,” Wright said. “Even if it goes nowhere, it’s been a lot of fun to play with other musicians and see another side of these corporate attorneys.”
Contact Bonna Johnson at 615-726-5990 or bjohnson@tennessean.com.
Getting there
The Music City Corporate Band Challenge includes 11 entries in its second year. All bands must include at least one member from management. Bands can include a few members from outside the company, but no member can currently earn his or her full-time living by playing music. Each band performs two songs.
A $5 donation to the Arts and Business Council of Greater Nashville is suggested at the preliminary venues:
Tuesday: Red Rooster, 1530 Demonbreun Street, 7 p.m.
Bradley Arant Boult Cummings “1600 Division”; 7:30 p.m. Avenue Bank “The Hummingbirds”; 8 p.m. Beaman Automotive “Pushing Metal”; 8:30 p.m. Allstate Insurance “The Good Hands Band”
Wednesday: Dan McGuinness Pub, 1538 Demonbreun Street
7 p.m. First Tennessee Bank “Three Day Weekend”; 7:30 p.m. MacAuthority “Full Tilt Mac”; 8 p.m. BMI “Royal Tea$e”; 8:30 p.m. The Nashville Symphony Association “Phil & the Harmonics”
Thursday: The Tin Roof, 1516 Demonbreun Street
7 p.m. Comcast “Toby Steele Band”; 7:30 p.m. Loeb & Loeb “Legal Trouble”; 8 p.m. CIGNA Government Services “The Other Brian Setzer Orchestra”
Finals: March 14, 6 p.m. at the Massey Performing Arts Center, Belmont University; tickets, $21.